Jaguar Land Rover director admits, ‘our cars are bad!’

We reported on it in February: Jaguar and Land Rover score dramatically in the annual JD Power survey on the reliability of three-year-old cars. Land Rover is by far at the very bottom of the rankings. In second to last place is Alfa Romeo, with Jaguar just above it.

Jaguar Land Rover misses sales due to bad reputation

“The dissatisfaction of our customers is having a negative effect on our sales volume,” Jaguar Land Rover CEO Thierry Bolloré said honestly in a conversation with investors. “The missed opportunities are really huge.” Because according to Bolloré, Jaguar Land Rover’s bad reputation costs the company more than 100,000 sales every year.

Poor quality costs money, including warranty claims

Customer dissatisfaction with the latest Jaguar Land Rover models is at its lowest ever, he said, but there is still a long way to go. The reliability problems cost the English car manufacturer a lot of money. Not just in lost sales, but also in warranty claims and discounts on new cars to get them sold.

Do fully electric cars cause fewer problems?

Funnily enough, it’s Jaguar Land Rover’s electrification that can help. All-electric cars have fewer moving parts to break than fuel cars, says Jaguar Land Rover designer Gerry McGovern. However, he seems to have forgotten that Tesla also scores dramatically on quality and that even Volkswagen is struggling with the ID.3. Software problems especially.

Published by

Recent Posts

F1 owner smells money: Spa-Francorchamps seems to be falling on the calendar, Monaco not yet sure of a place

©  ISOPIXThere is a good chance that no Grand Prix of Belgium will be organized…

4 hours ago

Sensation at Silverstone: Carlos Sainz takes first-ever win after particularly hectic British GP, Max Verstappen only seventh

What preceded...Summer has arrived and it was time for one of those races that are…

4 hours ago

British GP already shut down in first lap after terrifying crash of Chinese debutant Guanyu Zhou

The British GP has already been halted on the first lap after a huge crash.…

6 hours ago

What a birthday present: Sebastian Vettel drives a few laps in Nigel Mansell’s 30-year-old Formula 1 car

©  ISOPIXSebastian Vettel celebrates his 35th birthday on Sunday. The four-time world champion is likely…

7 hours ago

The halo prevents much worse: F2 driver goes off the track and ends up on top of another car in Silverstone

A horror crash on the Silverstone circuit in Formula 2. After a light contact with…

7 hours ago

Ford Fiesta test (2022): why the best-driving small car is also almost the most expensive

With the facelift of the Ford Fiesta (2022), the broom went through the offer. He…

16 hours ago

This website uses cookies.