Jaguar Land Rover director admits, ‘our cars are bad!’

We reported on it in February: Jaguar and Land Rover score dramatically in the annual JD Power survey on the reliability of three-year-old cars. Land Rover is by far at the very bottom of the rankings. In second to last place is Alfa Romeo, with Jaguar just above it.

Jaguar Land Rover misses sales due to bad reputation

“The dissatisfaction of our customers is having a negative effect on our sales volume,” Jaguar Land Rover CEO Thierry Bolloré said honestly in a conversation with investors. “The missed opportunities are really huge.” Because according to Bolloré, Jaguar Land Rover’s bad reputation costs the company more than 100,000 sales every year.

Poor quality costs money, including warranty claims

Customer dissatisfaction with the latest Jaguar Land Rover models is at its lowest ever, he said, but there is still a long way to go. The reliability problems cost the English car manufacturer a lot of money. Not just in lost sales, but also in warranty claims and discounts on new cars to get them sold.

Do fully electric cars cause fewer problems?

Funnily enough, it’s Jaguar Land Rover’s electrification that can help. All-electric cars have fewer moving parts to break than fuel cars, says Jaguar Land Rover designer Gerry McGovern. However, he seems to have forgotten that Tesla also scores dramatically on quality and that even Volkswagen is struggling with the ID.3. Software problems especially.

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