Kia changes name! Piet, Henk, Klaas: what will it be?

Still Kia.

The only difference is that the South Korean manufacturer was first officially called Kia Motors and now simply Kia. “The new name reflects the broadened vision of the brand”, writes the Dutch importer, which is no longer called Kia Motors Nederland BV, but Kia Nederland BV In other words: we should no longer see Kia as a car manufacturer, but as a supplier. of mobility.

Kia EV6 will be an important electric car

Sustainable mobility, we should actually say, because Kia is doing well in the electrical field. The new Kia EV6 – a plug-in SUV in the class of the Volkswagen ID.4 – will be an important car, just like its brother: the Hyundai Ioniq 5. Both are capable of charging very quickly. Much faster than the competition.

Name change probably doesn’t mean anything to the public

“That leaving out one word can have such a big effect”, says Léan Verstoep, director of Kia Netherlands, about the ‘new’ name of his company. But the effect is probably not that great at all. These kinds of name changes mean nothing to the public at all. Kia remains Kia. The fact that the addition ‘Motors’ has now been removed has mainly internal consequences. Because now all the stationery has to be adapted …

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