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Jaguar to demolish Bentley with new SUVs? See first, then believe…

Things have not been going well for Jaguar in recent years. That’s why the British premium brand has decided to change direction. The upcoming all-electric Jaguar XJ has been scrapped, now the emphasis is on SUVs. Not in the E-Pace and F-Pace segment, but way above it, in Bentley’s hunting grounds.

It will take a while, by the way, because Jaguar will start its model offensive in 2025. And that is necessary, because sales are no longer going so well with the XE, XF, E-Pace, F-Pace and I-Pace, of which the latest has been on the market for four years. Jaguar knows it will be difficult to compete with Audi, BMW and Mercedes, who have faster access to innovative technology with their huge research budgets.

Jaguar wants fewer cars for a higher price

So ‘Jaaggg’ takes a completely different approach. The number of cars to be produced must be reduced to more than 50,000, and their price must be increased to up to 250,000 euros. According to the British Autocar

Jaguar comes with three “breathtaking” electric SUVs top SUVs. Reportedly the smallest model of Range Rover Sport format, with an entry price of around 100,000 euros. Doesn’t that cannibalize with Land Rover’s products?

Top model clearly aimed at the Chinese and American market

Because if we read the coverage carefully, Jaguar will soon settle not only in Bentley land, but also in the area of ’sister brand’ Land Rover. The largest of the three new Jaguar models will clearly target China and North America, where demand for giant SUVs is still high. In terms of price, it should end up somewhere between 150,000 and 250,000 euros.